The prolific mindset and leadership qualities of Bruce Borup paved the way for this corporation to implement to major programs that are meant to foster long-term growth for this prestigious corporation. These programs are especially made for some areas that are still at present enjoying and developing harmonious business rapport with Cape Fox. Moreover, under the present stewardship of Borup the company is focusing more its resources and efforts towards the improvement and development of tourism, hospitality, real estate and federal contracting.
These sudden shifts in company priorities were brought about by the decline in timber sales, due to the worsening economic meltdown. Currently, Cape Fox Corporation has gained established and profitable subsidiaries; both in retail and tourism. In turn, these subsidiaries of Cape Fox had tapped the cruise line ship industry. Similarly, Cape Fox has also established other business ventures like Cape Fox Lodge and many others. All these business successes and abundance are destined to happen because of the inherent business skills and strategies of Borup.
Bruce Borup had helped the company a lot in establishing two construction companies and the mental health office building through a secured loan from Fairbanks In addition, they are also presently starting a hangar project for the Fairbanks International Airport Despite of all these business progress, he never failed to remind everyone to also focus on community development. To make this goal a reality, the company has secured some funds amounting to $2.5 million for a technology center.
